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7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive
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7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive

Author : Paul Colligan
Narrated By : Paul Colligan
Published By : Paul Colligan
Runtime : 52 minutes
Type : Marketing
Internet
Price : $9.95
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In June of 2007, Paul Colligan, cp-author of The Business Podcasting Bible, and co-host of the popular Marketing Online Live Podcast presented "The 7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive" before an audience of professional marketers at Notre Dame University.  The following is a recording of that speech.

Topics Include:

* The “Hack” Went Mainstream
* The Shuffle Killed The Format
* Time Shifting Moved From Powerful To Cool
* The Playing Field Was Leveled
* The Commercial Became Optional
* The Consumer Got Control
* Media Became Intimate

Included in the recording is information about how to download the slides from the event.

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